How do I calculate and interpret price elasticity of demand? When is demand elastic vs inelastic?

Price elasticity of demand (PED) is one of those concepts that seems simple but has nuances the CFA exam loves to test. Let me break it down completely.

The Formula:

PED = % Change in Quantity Demanded / % Change in Price

PED is almost always negative (price up, quantity down), but we typically discuss it in absolute value terms.

Interpreting the Result:

Worked Example:

Crestview Beverages sells premium sparkling water at $3.50 per bottle and sells 40,000 bottles per month. They raise the price to $4.00 and sales drop to 32,000 bottles.

Step 1 — Calculate percentage changes:

• % Change in price = ($4.00 - $3.50) / $3.50 = 14.29%
• % Change in quantity = (32,000 - 40,000) / 40,000 = -20.00%

Step 2 — Calculate PED:

• PED = -20.00% / 14.29% = -1.40
• |PED| = 1.40

Step 3 — Interpret:

Since |PED| > 1, demand is elastic. A 1% increase in price causes a 1.4% decrease in quantity demanded. Consumers are quite sensitive to price changes.

Step 4 — Revenue impact:

• Before: $3.50 x 40,000 = $140,000
• After: $4.00 x 32,000 = $128,000
• Revenue fell by $12,000 — consistent with elastic demand

Factors That Make Demand More Elastic:

• Many close substitutes available (generic bottled water)
• The good represents a large share of the consumer's budget
• Longer time horizon (consumers find alternatives)
• The good is a luxury, not a necessity

Factors That Make Demand More Inelastic:

• Few or no substitutes (insulin for diabetics)
• Small share of budget (table salt)
• Short time horizon
• The good is a necessity

Exam Trap: The CFA exam sometimes uses the midpoint (arc) method for calculating percentage changes, which uses the average of the two quantities and prices as the base. Always read the question carefully to see if they specify which method to use.

For more economics practice problems with detailed solutions, explore our CFA Level I question bank on AcadiFi.